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Photo: Nmnogueira, CC BY-SA 4.0

About Thulth

Three perspectives.One way of working.

Thulth was founded on a simple observation: consulting decks and digital builds too often live in different rooms. We keep them in one.

Our team combines management consulting discipline with design and engineering craft. That means the people shaping the recommendation are the people accountable for making it real, in the operating model and on the screen.

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How we work

Business thinking and digital execution, held by the same team.

Small by intent. Senior on every engagement. Accountable from the first workshop to the last release.

The team

Complementary by design

Final portrait photos are on their way.

  • Genevieve Barakat

    Executive Partner, Brand Identity, Design & Creative, Service Quality

    Genevieve is a Creative Art Director with more than 12 years of experience across Qatar, the GCC and the Middle East. Specialising in brand strategy and visual identity, she develops distinctive brand voices and tailored design systems for clients across local and international markets. Her expertise includes food and beverage branding, particularly for restaurants and cafés, alongside in-depth social media research and performance analysis. She leads creative teams and projects from strategy to final execution, with strengths in logo design, typography, packaging and labelling, brand guidelines, activations, animation, project management and cross-cultural communication across diverse audiences and industries.

    DesignExperience

  • Samer El Masri

    Executive Partner, Brand design & Operations

    Samer El Masri is a Graphic Designer and visual branding specialist with extensive experience in graphic design, visual identity, and digital content creation. Former Board Member of the Lebanese Graphic Design Syndicate (LGDS), he has been actively connected to the professional design community and the evolving creative industry in Lebanon, Qatar & GCC. Over the past two years, Samer has expanded his creative practice into AI-powered branding design and video editing, combining traditional design expertise with emerging AI technologies to create innovative, engaging, and contemporary visual experiences for brands and digital platforms.

    ConsultingOperations

  • Sami El Daye

    Partner, Business Development & Market Expansion

    Sami El Daye is a Senior Executive and civil engineer with more than 25 years of experience in infrastructure, construction, real estate development, and program and project management across the Middle East. He holds a Master's degree in Project Management (Construction & Infrastructure) from the University of Liverpool and has held senior leadership positions overseeing the planning and delivery of major multidisciplinary projects and programs across the GCC. His expertise covers program and project management, infrastructure development, PMO and governance, contract and commercial management, procurement, stakeholder management, and multidisciplinary team leadership, with experience spanning the full project lifecycle from planning and development through design, construction, commissioning, and handover. As a shareholder of Althulth, Sami brings extensive regional experience and a strong combination of technical, managerial, and commercial expertise, supporting the company's strategic development, partnerships, and growth opportunities in Qatar and the wider GCC region.

    DigitalDelivery

How we work

Business thinking and digital execution, held by the same team.

Small by intent. Senior on every engagement. Accountable from the first workshop to the last release.

Read our vision